John D. Rockefeller
John
D. Rockefeller was born July 8, 1839. From a young age—approximately 12—he
started working to earn money and saved the money that he made until he had a
fare sum. It was at this time when he made his first loan to a neighbor farmer.
This farmer borrowed the money from young Rockefeller with a 7% interest rate
that had to be paid in full the following year. It was at this time that
Rockefeller became fascinated with what money could do for him and how he could
manipulate it.
When
Rockefeller entered the work force at the age of 16, he quickly became an asset
to his employer because he was useful in collecting overdue money and saving
the company from losing too much money. He continued to flourish with his
business transactions—including his own business that he started when he was
20—and became incredibly successful.
In
1863 Rockefeller saw an opportunity for turning his small businesses into a
larger, more successful entrepreneurship—oil. It was found in 1859 that oil
could be pumped from the ground like water and used for a variety of useful
products. Rockefeller saw the usefulness of drilling for oil in Cleveland
because of the nearby railroads as well as the waterways; he saw the
opportunity for large expansion and demand of goods by the public. Rockefeller,
however, did not simply just want to drill for oil and sell it, he wanted to
run every aspect of the process of drilling, storing, refining, and shipping so
as to create the least amount of waste possible at the best possible prices. He
was a man who wanted to do a lot with little money so as to multiply his
productivity and overall costs.
Rockefeller
was in business with many, including his own family particularly his brother
William. William was included in many of John D.’s business deals/plans and
investments (later John’s son, John D. Jr., would also play a great part in the
family business). However, as the corporation—Standard Oil as it would later be
known as—grew, so did those involved with the management and owning of it. With
10 years, many stockholders, business partners and what the corporation did as
a whole was kept a secret. This secrecy allowed for further development of the
company without their needing to worry about the competition. Since the
competition did not know what was happening and who was involved, they could
not worry about their own spot in the economic world of oil. Rockefeller had
people—investors, businessmen, and management—everywhere and wherever he turned
he could find someone who was doing business with him. This secrecy would later
be his demise of reputation that he would strive to reconcile for the rest of
his life but would never fully recover.
By
1904 80% of the American people were served by Standard Oil either to
businesses or homes. Standard Oil aimed to dominate every aspect related to the
oil world, and so, it became highly disliked by the American public. It had
very quickly turned into a monopoly.
With
this monopoly and secrets came acts that were misunderstood and misinterpreted
by the American public. While Rockefeller realized in the late 1890’s that he
had done enough for the corporation, he was asked to stay on as simply the
“primus inter pares” or the “first among his peers.” This meant that he did not
dictate policy; he was simply there as someone the rest could look up to as
somewhat of a big brother. This, however, was not publicly known and his
official retirement was also not known. Therefore, the turn of Standard Oil and
the rise of prices by John Archibold were credited to Rockefeller inaccurately.
Rockefeller had no hand in the negative turn of the company but he would become
the greatest oil and business villain of America and the time. His later good
works and philanthropic deeds would not fully wipe clean the darkened taint of
the villain.
Scarsdale Vibe and Rockefeller
It
is important to note—before delving into the comparison of Scarsdale Vibe to
John D. Rockefeller—that Scarsdale seems to be borrowed from the town of
Scarsdale, New York. According to CNN Money, Scarsdale was third on the list of
“top earning towns” in 2011 and makes it one of the wealthiest communities in
the entire United States.
Scarsdale
Vibe is portrayed by Thomas Pynchon to be the “most ruthless of the mine
owners” in all of the novel/time and seems to have his hand in just about all
business that is taking place. He—or one of his many relatives—seems to pop up
in the most unlikely of all places, always shrouded in secrecy and disliked by
the general public. This is, in some ways, similar to Rockefeller. Rockefeller
also hand his hand in many venues—all facets dealing with oil; the University
of Chicago; Rockefeller Sanitary Commission—and brought his family along to
partake in the business—including his brother and his eldest son—to aid in the
management and growth of the family fortune.
While
John D. Rockefeller is not blatantly credited with any harmful actions—unlike
Scarsdale who blatantly shoots a woman in the first 100 pages—he was seen as a
villain who had his hand in far too many places. Scarsdale is similar in this
way because he is generally disliked by the public and not trusted because of
the power that comes with who he is and what he can do.
In
both cases, money is power and this power has great repercussions. Although the
public feared/disliked both men, there was little they could do because they
were nowhere near the level of power of these men. Villains can always reign
because of the power they secure and continue to maintain.
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